A Journey in Fashion

As a fashion trend with the Asian powerhouse Vanguard, JOYCE will forward this year, the fourth decade designer handbags purses. To celebrate this important milestone, JOYCE will be held entitled "A Journeyin Fashion" exhibition, in an unprecedented way, combining fashion, art and technology, fashion lovers and visitors to meet the various senses.

Over the years, JOYCE as Asia's fashion pioneer, brought together the different age fashion brands, from fashion designer of high standing, to the young in recent years-coming brands such as Azzedine Alaia, Alexander McQueen, Balenciaga, Balmain, Dries Van Noten, Gucci, Marni, Prada, Peter Pilotto, Rick Owens, Rodarte, Stella McCartney, Yves Saint Laurent and Yohji Yamamoto, and so many others.

JOYCE will be covered by the unique "A Journey in Fashion" exhibition to showcase the brand's history more than fifty works of fashion and style wholesale designer handbags, and the shape and works of various brands were selected specifically for the event and directly shipped to Hong Kong and Shanghai exhibition.

"A Journey in Fashion" is a traveling exhibition, Hong Kong Station of the exhibition will be held in early December 2010. In addition, the exhibition will be staged in early January 2011 Rock in Shanghai - the Bund source Yuanmingyuan apartments, landed in Paris in March, to celebrate the fortieth anniversary of the JOYCE painting exhibition a perfect end.